1,049 bookings for Micra in 4 weeks; Does anybody know how much it costs?

Nissan’s latest small car on the block, the Micra has crossed over 1000 bookings within 4 weeks of launch. While the car will be officially launched only on July 14, the number of bookings is surprising especially considering the fact that Nissan are yet to announce the price of the car. Sources in the Industry say that the base model will sport a sub-4 lakh price tag. Nissan had earlier announced that the Micra will compete with the current crop of hatchbacks like the i10, Swift and i20 which retail between Rs 3.44 to 6.95 lakhs. Nissan even signed Ranbir Kapoor as brand ambassador and aired two television commercials to spread the word. Nissan targets 100,000 sales of the Micra by 2013 by when the Micra sedan and a mini-MPV based on the V-platform will also join the Micra.

“We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services,” Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said.

Hit the jump for more details and Press Release. We reported earlier that the Micra received 400 bookings in 12 days. Click here to read that. See the pictures from Nissan’s Exposure Marketing here.

PRESS RELEASE

Nissan Micra crosses over 1000 confirmed pre-order bookings in 4 weeks

• Pre-order bookings commenced in the last week of May 2010
• A jump of 40% seen in the last week owing to teaser ad campaign featuring Ranbir Kapoor and sustained dealer efforts
• New Nissan Micra to be launched nationwide on July 14, 2010

Mumbai, June 22, 2010: Nissan Motor India Private Ltd (NMIPL) today announced that the pre-order bookings of the soon to be launched Nissan Micra has crossed 1000 in just four weeks since the bookings began at the company showrooms from last week of May 2010.

Nissan Micra has so far clocked 1049 pre-order bookings until closing hours of June 21, 2010. In the cities, Delhi leads the race closely followed by Bangalore, Ahmedabad, Mumbai and Chennai amongst others.

Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor Indiasays, “We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”

Says Abhijeet Pandit, Vice President –Sales & Marketing and After Sales, Hover Automotive India, “We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement.”

Nissan launched their multi-media teaser campaign (print, digital, radio and TV) featuring Ranbir Kapoor from June 10, 2010.

The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living.

The new Nissan Micra has created an unprecedented amount of euphoria and attention. The teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall and has had a far-reaching impact with the customers.

The new Nissan Micra will be launched nationwide on July 14, 2010