Mercedes Benz unveiled two variants of 2011 C-Class in India. The new C-Class is much cheaper than it’s predecessor  and comes at Rs. 29.75 lakh (C200 CGI) and Rs. 32.30 lakh (C250 CDI) (ex-showroom, Delhi). The new Mercedes C-Class sedan is loaded with host of useful features like, Parking Guidance, LED Daytime Running Lamps, Adaptive Headlights, Sunroof, Attention Assist and adaptive braking system.

In the petrol variant new C-Class will get a 7 speed automatic transmission while diesel engine will be mated to a five speed transmission. C-Class is Mercedes India’s best seller and contributes 40-45% of total sales. With this launch company aims to sell 250-300 units of updated C-Class every month.

“The C-Class is our flagship and we are the market leader in this segment. The new C-Class will further strengthen our position in the market,” Debashis Mitra, Director (sales & marketing) Mercedes-Benz India.

“We are mainly targeting the youths in the age group of 25-30 years for the new car and to attract them, we have added many advanced technical features in the car,” Mitra added. He indicated that more products have been lined  up for launch in Indian markets.

“We will launch 3-4 more products in the next two months,” Mitra said. A caution to both  BMW and Audi..?

Company Press Release.

Mercedes-Benz India ushers in new era of contemporary design and luxury:

Launches the New C 200BE AVANTGARDE

The launch of New C 200BE AVANTGARDE signifies the arrival of the contemporary profile of the hallmark and legendary C-Class with a stylish presence more than ever before with the introduction of the Panoramic sunroof

Introduction of comprehensive safety package: The C-Class will feature – Attention Assist and Parktronic including Parking Guidance for the first time ever in its segments

Striking interiors: With completely redesigned dashboard with integrated central display, new instrument cluster with colour display, high-grade trim and a wide choice of colours and materials for the line-specific interior appointments

Intelligent Light system & LED day time running lights add to the attractive exterior design of the New C-Class highlighting the dynamically shaped headlamps and seamlessly integrated tail lights, with a powerful new front Bumpers

New Delhi: Mercedes-Benz India today introduced the New C 200BE characterized by its distinct sporty & aggressive look while retaining its classic luxury & appeal. Setting new standards in its segment, the spectacular new generation C-Class offers a new presence that integrates safety, comfort and agility. Mirroring one of the most important iconic model series, this C-Class is the epitome of luxury and comfort.

Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New C-Class, with its complete redesign both external and internal, will continue to set newer benchmarks in design, quality and luxury for the segment. With features that are stylish and luxurious like the first ever Panaromic Sunroof in this segment, this latest generation of the best-selling Mercedes model offers the highest level of remarkable driving experience to the Indian consumer. Setting new standard in its segment, this New C-Class will occupy an excellent position in the competitive line-up.”

The New C 200BE continues the exemplary visual appeal of its predecessors while simultaneously creating a more masculine appearance. The front and rear of the vehicle have been provided with a distinguished overhaul, with pronounced body parts. Equipped with distinctive contours in the front, the seamlessly blended LED taillights and the dynamically shaped headlamps offer an unparalleled intelligent advantage. A distinctive new bumper design allows the car to display its masculine prowess even as the alloy wheels provide a resolute impression of the car. At the rear, emphasis has been given to create a light pattern that is seamless with an emphatic pattern. Aditionally, the spectacular sunroof reflects the dynamic characteristic of its driver more expressively, providing the driver a superlative experience.

With a redesigned dashboard, new instrument cluster, equipped with an integrated color display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

AGILITY CONTROL package with the selective damping system, provides a customised style of vehicle handling, showcasing the vehicle’s technological prowess. With functions such as PRE SAFE and NECK PRO, ADAPTIVE BRAKE with ABS and ASR, brake drying function and hill start assist, Thermatic Cruise control, fog lamps and rain sensors the car offers outstanding levels of safety for the passengers

This New C-Class is equipped with a 4 cylinder petrol engine with 7-Speed Automatic Transmission, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure. As the world’s premier automobile manufacturer, Mercedes Benz takes its responsibility for environment care very seriously. Which is why, we are constantly engaged in improving every aspect of automotive technology to reduce the impact on the environment.

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