Audi are known for their unique marketing campaigns and the infamous signboard wars with BMW sometime ago. However, with their new concept titled ‘The Audi Spectacle’, they are moving up one level. Their new campaign sees the brand’s four ringed logo taken up to several famous landmarks around the world. The Brooklyn Bridge in New York, Sydney Harbour Bridge in Australia, Tower Bridge in London and the Rialto Bridge in Venice are set for a revamp with the addition of life sized rings displaying Audi’s cars on the platform. At this stage though, this is merely a concept but what an idea! Vorsprung Durch Technik shows in every one of their actions!
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