Force Motors To Infuse New SUV

Force Motors is back in action, this time not with any utility or commercial vehicles. Force Motors (previously known as Bajaj Tempo) had many successful products but unfortunately due to fierce competition they could not continue their winning streak for long time. Now Force Motors seriously wants to revive their image by launching a  Sports Utility Vehicle(SUV) segment product. Though there is not much information available at this moment, this new SUV is expected to aim upper mid segment.

Force Motors is expected to attach a price tag of 10-15lacs to this new SUV, by doing that  Force Motors may create a new market segment. Currently there are not much products available except top end variants of  Tata Safari and Mahindra Scorpio. The new SUV is developed from the scratch by  this Pune based firm, will be powered by  a Daimler engineered engine. This new SUV is expected to accommodate 5 to 7 people.

“A substantial part of the vehicle has been developed in-house using indigenous expertise. We are targeting the final months of this (calendar) year or the early months of next year ”said Prasan Firodia, managing director, Force Motors. Force Motors is sourcing many non critical components from Chinese and Taiwanese  suppliers so that  maximum pricing  advantage can be availed. These components include interiors and plastics.

This top secret SUV will be manufactured in company’s Pithambur factory. A promising move from  Force Motors after a long time, but we have some serious doubt, are their dealership network is good enough to handle a premium product like this? Do let us know your opinion. By the way don’t forget to subscribe our regular feeds.

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