Ford India has revealed its future plans for the Indian market. At the moment, Ford will turn India an export hub for its small car Figo following which new models will be launched in the future. Ford is looking to offset dull sales in Europe and USA by turning towards developing markets like India and China. Ford will invest more towards expanding its Indian operations. While the models under consideration were not disclosed, they did say that most of the new models would belong to the volume-seller segment. Apart from India, Ford will invest US$ 350 million along with partner Mazda for their pickup truck JV in Thailand.
Hit the jump for the models that could come to India.
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The models as per our predictions could be the new European Fiesta based hatchback and sedan followed by the Focus. The Focus has been in consideration for a long time now and going by recent success of the segment, Ford would be tempted to import CKD kits from Philippines. The Endeavour, receiving quite a beating from Fortuner will come back in the form of an all new model in 2012. There are also talks of a small SUV and MPV based on the European Fiesta platform for India. If these models do make it, then Ford will have a strong lineup in the sub-Rs 10 lakh segment in India.
Joe Hinrichs, president of Ford Asia Pacific and Africa, said
“We have big plans for India and for this region,”. “By the middle of this decade we will introduce eight new vehicles to India,”
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8 new vehicles? That’s quite a good number.
It is. I do not know if India has enough space like China to support so many vehicles!