Global sales of Mercedes Benz E-class crosses 300,000

The E-class has always been the core model for Mercedes Benz. Sitting in between the entry level C-class and the uber S-class, the E offered the best of both worlds and has been a run away success since its launch 60 years ago. The present generation model, that spans four variants from the sedan, coupe, estate to convertible has caught the imagination of buyers. So much that, 230,000 sedans, 28,000 Estates and 60,000 coupes have been sold since the model’s introduction in March 2009. While the sedan was launched in March 2009, the coupe followed two months later. Estate model was launched in November 2009 while the convertible came into existence in March 2010. These four models catered to an entire range of customers looking at an E. A long wheelbase model will be introduced exclusively for the Chinese market shortly.

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The new E has captured a huge market share. In other words, it is the Maruti Suzuki of luxury cars with over 50% market share in Germany, 40% in Western Europe and over 30% in USA. The E maintains similar domination in India too outselling every other luxury car out there. The gorgeous E-class coupe was launched this year to cater to a niche segment. The predecessor to the current E-class, the twin oval lamp W211 sold over 16,00,000 units and there are 1,20,00,000 E-class customers worldwide since the model made its debut 60 years ago.

The E-Class vehicles for global markets are manufactured at two German plants: the Bremen plant, which produces the coupe and the convertible, and the Sindelfingen plant, which manufactures the sedan and the estate. The long wheelbase version of the E-Class sedan is manufactured by Beijing Benz Automotive Co., Ltd. for the Chinese market.

[Benz Insider]