General Motors India, the subsidiary of General Motors(GM) is finalizing their used car market business plan.GM has been named their used car business as ‘Chery OK’.Chery OK will be launched in 10 cities shortly in few weeks.
Chery OK is already launched in New Delhi.Chery OK will be operated through their existing dealerships.By next year end the number of outlets will be doubled.Chery OK will be selling used cars after conducting 114 quality checks.
Used car segment is largely controlled by unorganized segment.Now entrants like Mahindra’s,Maruti,Hyundai and Tata’s will definitely make this zone more customer friendly interms of quality,professionalism,but ofcourse you have to pay some extra bucks.
GM US is fighting for its survival there.But story is not same here in India. Lot of actions at General Motors India’s head quarters.
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