Hero Honda posts 23.57% increase

World’s largest bike manufacturer Hero Honda managed a 23.57% increase in sales at 389,802 in Jan 2010 over the same period last year. The sales can be attributed to as many as 6 new models from the Karizma ZMR, the refreshed Hunk, the Limited Edition 1 crore Splendor, the new-age Passion Pro, the refreshed Pleasure and the new Splendor NXG with APDV engine to the scooter Pleasure which manages over 18,000 units in Jan 2010.

According to Anil Dua, SVP (Marketing & Sales), Hero Honda Motors Ltd, “Our sales numbers for January provide an excellent start to the calendar year, 2010. The sales growth we have achieved is significant in light of the high base that we created in the same period last year. The growth has accrued from across regions and across segments. We are pleased with our consistent performance, as we have been reporting sales of more than 3 lakh units for 13 consecutive months now.

He added, “Going forward, we have three new product launches planned in the next two months taking the total number of launches to nine this fiscal. Further, Hero Honda will also bring loads of sporting excitement to its customers this year as it is associated with four global sporting events in India.”