Honda Siel Launches Upgraded New City

Honda New City is pride of owner.Take every nook and corners you will love it by heart, except pricing.Take the design and styling else consider the engine and transmission, you will love to have one new Honda City.Only last year we received this newly packaged version of Honda City in India,months later we are happy to receive the upgraded Honda City with new beige interiors.Some one told us that launching basic variant first and premium versions next can be a business strategy of Honda Siel Cars India(HSCI).Do you think so?.Please have the complete information about this new entrant and comment about our question.

New Honda City

Honda Siel Cars India launches the new City
Feature packed Honda City 1.5V adds more excitement to the festive season
( Tuesday, September 15, 2009, New Delhi )

New Delhi, September 15, 2009: Honda Siel Cars India (HSCI) Ltd., leading manufacturer of premium cars in India, today launched a new feature packed Honda City 1.5V and the new Honda City 1.5S with brand new beige interiors.
The top grade sparkling new variant of the Honda City has been launched as part of the Great Honda Fest promotion and will add to the festivities this season for all the Honda City lovers.
The new City 1.5V (MT & AT) comes with the introduction of attractive 5 spoke Alloy Wheels and elegant Front Fog Lamps for enhanced style and better visibility. The exterior looks of the new City 1.5V gets further stylized by addition of Chrome door handles, new Sporty Exhaust Finisher and Front & Rear mud guards. The new variant has a complete new interior look with the newly introduced Beige high quality fabric seats, Silver Colored Fan Knob, silver color inner door handles, door lining garnish and power windows panel. The car also gets the Dual front tweeters which will enable the customers to enjoy their best quality music and a driver seat back pocket for added convenience.
The new Honda City will now be available as SMT, VMT and VAT. Additionally, all the variants will be available in 2 attractive types – Elegance and Inspire.
Honda City which clearly dominates the premium sedan segment in India will have an additional colour option Deep Sapphire Blue for a limited period during festive season along with existing colors available in the range.
The Honda City comes equipped with a 1.5L, 4 cylinder new generation i-VTEC engine that delivers class leading power of 118PS. In line with the Honda’s policy of reducing impact on the environment the engine is E10 compliant and has Euro IV emission levels.
The Safety of passengers and pedestrians is a first priority for Honda. Honda City is fully loaded with various active and passive safety features as standard including ABS (Anti-Lock Braking System) with Brake Assist (BA), Dual SRS airbags, pre-tensioner seat belts and G-CON (G-Force Control Technology) body with a high integrity survival zone. The front body structure of the Honda City ensures advanced pedestrian safety features.
The All New Honda City is a winner of 12 Auto Awards including the most prestigious ‘Indian Car of the Year 2009’ (ICOTY) Award. The new Honda City’s instant success is testified by the fact that it has sold nearly 38,000 units since its launch in September last year.
Speaking   on   the   occasion, Mr. Masahiro Takedagawa, President and CEO, Honda Siel Cars India Ltd said, “We are happy to introduce this new V-Grade in response to our discerning customers’ feedback. With the recently launched Honda Jazz, the refreshed new Honda Civic and now this V-Grade Honda City, we have a whole new line-up for all our customers to choose from.”

The Price List Of New Honda City

The price of the new City range (ex-showroom Delhi) is as follows : -

1.5S MT – Rs. 8,37,000/-

1.5V MT – Rs. 8,82,000/-

1.5V AT – Rs. 9,54,000/-

1.5S MT Elegance – Rs. 8,73,000/-

1.5S MT Inspire – Rs. 9,07,000/-

1.5V MT Elegance – Rs. 9,16,000/-

1.5V MT Inspire – Rs. 9,52,000/-

1.5V AT Elegance – Rs. 9,88,000/-

1.5V AT Inspire – Rs. 10,24,000/-


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2 Comments

  1. Sushil says:

    The Honda “strategy” is going to backfire sooner than later. Customers are going to be reluctant to buy the “new” releases since they know that a few months later – the missing features will be added in at a slightly higher price. No point buying a car from Honda as soon as they release it. Am making a mental note – never to buy a new car from Honda :-) .

    • George says:

      Nice observation Sushil,
      I think Honda Siel should take a call on this strategy.Even we too believe there will be a tendancy in near future.Customers will wait for getting Honda new product matured after the launch.

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