Hyundai Prepares a Gigantic Vuvuzela !!!

Interesting

By George ⋅ June 26, 2010 ⋅ Post a comment

2010 FIFA World Cup emerged as one of the largest sporting event within no time. Hyundai is one of the biggest official sponsor of this edition of FIFA world cup, it’s natural that all those who spend huge amount on this event will try to make maximum out of it. Hyundai conceived a unique concept to promote their brand during this sporting event, a huge Vuvuzela. Vuvuzela is a music instrument from South Africa, we don’t know whether it’s a good or bad instrument. If you have watched atleast one World cup match you would have listened to it. The bee like buzzing sound in the back ground of every foot ball match telecast is the outcome of thousands vuvuzelas blown by spectators synchronously. But there is a change in Hyundai’s vuvuzela and actual vuvuzela. The former one is a huge one measures approximately 144 feet long. Hyundai has already made many attempt to reclaim the money they invested in 2010 World Cup, so let us see how brand image of Hyundai reaches mass through this campaign.