JDPower Asia Pacific India CSI 2008 Maruti at top

JDPower Customer Service Index(CSI) is no more a challenge for Maruti Suzuki.For ninth consecutive year Maruti stood at top position,showing the customer centricity of the company. This study represent how the customer thinks about the vehicle manufacturer during his interaction with their dealerships during warranty period.

The CSI study measures the quality of vehicle,service set-up of the dealership and in service quality. Maruti scored 820 out of 1000 well above the industry average of 780 and all other contenteders.In words of JDPower official Maruti employed many low cost but high impact measures at their dealer ships even after number of vehicle serviced per day is increased from 47 to 55 over a year.

The JDPower Asia Pacific India CSI 2008 study also revealed another important fact, compared to 2007 the operating cost of a petrol powered vehicle incremented seven percent but in case of diesel vehicle there is only a minimal increase. This year’s study concluded after interviewing 5994 vehicle owners also included 41 veriety of vehicle models.

There is one more important trend of falling repurchase and loyalty in low scoring category.So its time for manufacturers below the industry averageto take a call.