Tata Motors is putting their best effort to rescue Nano. After witnessing disappointing sales figures of Nano in November 2010, Tata Motors is ready with plans to save the little master. Senior officials from Tata Motors pointed out that non-availability of finance is a major cause for Nano’s sale decline. Tata Motors Finance (TMF) announced the launch of express loans for Nano, which will be approved within 48 hours after submitting application.
TMF will be sanctioning loans up to 90% of cost of the Nano at discounted rates. This is second major initiative by Tata, last week company announced four year manufacturing warranty of Nano.
“The Tata Nano will now come with a four year/60,000 km (whichever is earlier) manufacturer’s warranty, at no extra cost. Besides being applicable on new deliveries, the warranty is also being extended to all existing owners of the car,” said Tata Motors.
According to Tata Motors “customer satisfaction studies with current Tata Nano owners indicate that over 80% are satisfied or very satisfied with the car, because of it being small yet spacious, its performance, manoeuvrability, durability, mileage and safety.”
But the ground reality is, even after putting their best effort Tata Nano sales are not picking up. What could be the reason behind this abrupt change in mood among small car buyers?
Subscribe to Wheelosphere In A Reader
Subscribe to Wheelosphere by Email
Discussion
No comments yet.