Mahindra Xylo has been changed rules of game in multi-utility vehicle (MUV) segment since it’s inception.Within three months of Xylo’s launch Mahindra could capture over 15,000 units booking.Please be remind of the fact that we are talking about utility vehicles.Xylo definiltely gave what Mahindra what they want at the same she fulfilled big car ambition of many Indian customers.
Mahindra Xylo had an uphill task ahead, pitting against well proven Toyota Innova and Tavera.Last month sales figures shows Mahindra Xylo could outperform Toyota Innova by approximately 600 units.You may wonder how Xylo could do this? here we are listing some reason that may helped Xylo to overshine Innova.
1.Mahindra Xylo E8(top variant) comes as a feature rich package probably some features that you may not get in Innova, at approximately Rs.2lac less price tag.
2.Mahindra Xylo internal space will really impress you,you will definitely take a note of the acres of spaces inside Xylo.
3.Mahindra vehicles are well known for their ruggedness and easy to maintain features.We think Xylo also got some benifit from this angle as well
4.Mahindra’s pan India dealership presence gave Xylo a required momentum which Toyota still lacking.
5.Mahindra Xylo engine is much refined than her kins,Scorpio and Bolero.
6.Mahindra Xylo is a well planned product, detailing has been done to micro levels.Flight trays,Digital Drive Assist(DDA) system are some example for this.
7.Ride quality of Mahindra Xylo is comparable to any other competing vehicle let it be Innova,Tavera or Sumo Grande.
8.Mahindra Xylo mileage is around 12km/ltr which is convincing figure for any MUV buyers.
9.Mahindra Xylo pre-launch buzz was unprecedented in Indian auto-industry,nice blend of online and offline media push was a major factor for Xylo initial sales performance.
10.Xylo’s initial sales figures created confidence among prospective MUV buyers.
How do you think?do write to us your views.
Related Reads
Mahindra Xylo finally stripped the camouflages.Xylo made the world guessing about styles,f ...
Mahindra Xylo launched on 13th January, since then online forums and communities actively ...
Mahindra Xylo, the much awaited multi purpose vehicle(MPV) from Mahindra & Mahindra(M&M) ...
Mahindra launched it's people mover Xylo in India in this January.Since Xylo's launch Mahindra ...
Mahindra Xylo doing it in style,that is what our impression while watching this video.Even thoug ...
Mahindra Xylo Refresh launched at Rs.7.37 lakh
Chevrolet revamps the Captiva and introduces the Tavera Neo3
New Mahindra Xylo debuts on Wednesday!
New Honda Dio Scooter launched
Maruti Suzuki launches the 2012 version of the DZire
Xylo look is not good .
I don’t know how is it while riding , is it that great as Scorpio , What about the clutch plate issues which was there with scorpio ?
Dear Girish,
Thanks for dropping your comment.We do agree Xylo doesn’t score well interms of looks.But an ordinary MUV buyer’s top priority may not be looks.The feedback from different shows that Xylo’s ride quality is also at par.
Regarding clutch plate issue of Scorpio, right now it is too early to comment on this.We have to wait and see.We expect Mahindra might have done corrective measures for this problem.
Xylo is pure Value For Money Vehicle. People are going for Xylo because I am sure that in the back of their minds they have the thought that “Why not buy a strong vehicle that costs less. Buy xylo once and even if you rough it out on it for 10 years, xylo is going to be your Powerful huge vehicle. Not too much pomp and show. Just plain Practicality.”
Dear Rishab,
Thanks for your comment.You said it right.Xylo is a truly a value for money product.The mass also accepting that fact.
Good one there George..I enjoyed this analysis. As you said the marketing was good and Indians love space and comfort which the Xylo has in plenty
Shrawan,
Thanks for good words.Xylo will definitely continue the winning spree.Hope you are aware that Mahindra now added ABS into E8 variant.
Mahindra vehicles are typical bought by realtors that want to appear powerful and thug-like. Some rural traders too likewise buy it. The ride quality and problems with brake failures remain unaddressed, compounded by the constant roll problems.
@ Ash,
Interesting feedback. Do you owan any Mahindra products by the way..?