Maruti Suzuki Alto is world’s largest selling car for second year!!

Maruti Suzuki’s financial reports  might have disappointed it’s investors. But  the company and it’s well wishers have a good reason to cheer, Maruti Suzuki Alto declared as world’s largest selling  small car for the second consecutive year. In this race Suzuki Motor Corp with their little Alto thrashed Fiat (Uno) and Volkswagen (Gol). In the year of 2011, Suzuki managed to sell over 310,000 units of Alto. Maruti Alto is the only car managed to surpass 300,000 mark out of six contenders.

“There are cheaper cars available and newer players have entered this segment but Alto remains the car that India needs. Very safely, we will see double-digit growth for the car in 2012,” said Mayank Pareek, managing executive officer, marketing and sales, Maruti Suzuki India Ltd. “Despite the slowdown in the domestic industry, Alto numbers have grown over the last year,” he added.

In 2011, the overall sales  of Maruti Suzuki Alto grown by 3.46% and stood at 311,367. While Alto became the only representation from India, VW Gol and Fiat Uno represented Brazil with their second and third positions. The VW Gol managed to find 293,454 buyers while Fiat Uno with 19.28% growth clocked 273,537. Fiat Uno managed to outsell VW Golf (last year’s third position) as well.

As Maruti Suzuki’s official said, even though there were many adversities Alto managed to repeat the success story this year as well. We saw a host of car launches in 2011, out of them Hyundai Eon was projected as Maruti Suzuki Alto killer. Though Hyundai Eon is available in Indian market from October-2011, it is still struggling to make decent sales figures. Sensing the trouble Hyundai Eon LPG and three more variants were  launched recently.  So we need to wait for  few more months before jumping into conclusion.

Another point is, Fiat Uno’s sales performance underlines it’s capability to compete in highly price sensitive markets. Though Fiat has ruled out bringing Uno to India, we still hope that company may actively consider this model for our market in two-three years down the line.

Source:- HT