Maruti Suzuki’s desperation to retain market share shows in every action they take. It all started with an alarming sign of things to come – Maruti’s market share for the first time dipped below 50% thanks to several launches from rival automakers in the form of the Figo, Beat and Polo. To consolidate its share, Maruti launched the Alto K10 followed by A-star automatic, five CNG cars and their latest launch is the SX4 Royale. The SX4 never really took off thanks to its petrol engine which was low on fuel economy. Maruti never really tried to launch the SX4 diesel and their only attempt was a facelifted SX4 with automatic transmission and a Variable valve timing which also failed to allure customers. Maruti’s latest attempt is the SX4 Royale. Can it do the trick for Maruti?
Maruti Suzuki launches A-star Automatic at Rs 4.34 lakhs Ex-Delhi Aug 2010
Maruti Suzuki launches CNG versions of Alto, Eeco, Estilo, WagonR and SX4 Aug 2010
Maruti Suzuki launches Alto K10; Details, specifications and press release Aug 2010
Maruti Suzuki SX4 Automatic Oct 2009
Hit the jump to read more on the SX4 Royale.
The SX4 Royale is available in two variants – VXi and ZXi apart from the non-Royale variants. The top of the range model comes with Dual SRS airbags, Alloy Wheels, ABS (Anti Lock Braking System), EBD (Electronic Brake force Distribution), Audio controls on steering wheel, fog lights, body-colored door moulding, Automatic climate control system and Silver finished handles while the lower end Royale just gets leather clad steering wheel, gear knob and seat covers. As expected, the SX4 Royale is mechanically the same.
With powerful competition in sight – VW Vento, facelifted Verna, Etios sedan, Skoda Fabia sedan and Nissan Micra sedan coming over the next one year, all that Maruti can do is pack more features in the SX4, label it as a special edition and sell it at a competitive price till the new SX4 (with a diesel engine) arrives sometime in early 2012.
Features on the Maruti Suzuki SX4 Royale
- Outside rearview mirrors with integrated turn indicator
- Boot spoiler, Reverse parking sensor
- Leather seat covers and leather wrapped steering wheel
- Bluetooth compatible integrated stereo
- Transparent floor mat, Door sill guard and Reading light
- Royale graphics, 4 years of extended warranty
- Rs 8000/- worth Shoppers Stop gift voucher
[GoaonWheels via IAB]
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Dear Sir,
The source for this article is not IAB, but we were the first and only blog to report this news.
Could you please change the source.
Thanks
@ Goa On Wheels,
Normally we link back to the source upto second level. But unfortunately that did not happen here. We have rectified this. Thanks for pointing it out.
Maruti has done a wonderful job in providing the best ride quality for SX4. The suspension is velvetty avoiding almost all jerks from entering into the cabin. even the engine noise is unheard at higher speeds.If you are looking for a value for money luxurious sedan, go for SX4, with Maruti’s service back up and superb resale value, you can buy SX4 without any worries.