Mercedes Benz pips BMW to top spot

The battle between the Germans is getting serious in India. BMW caught Mercedes Benz napping and went past the three pointed star last year. However, with the launch of the new E-class, C-class Executive and the supercar SLS AMG, Mercedes Benz has taken the lead over BMW and Audi in the first seven months of 2010. Mercedes’s sales jumped by a massive 79.31% while BMW and Audi witnessed 35.35% and 56.5% respectively in the period Jan-Jul 2010 compared to the same period last year. Mercedes Benz shifted 2,921 units compared to 2,718 for BMW and 1,535 for Audi so far in 2010.

2011 Audi Q3 Compact SUV Jul 2010

Mercedes Benz launches supercar SLS AMG in India Jul2 010

Audi Q5 now assembled in India Jul 2010

BMW launches F10 5-Series sedan; 8-Speed automatic standard across range Apr 2010

F10 BMW 5-Series in July; X1 in October Mar 2010

Hit the jump for more details.

We still have five months left in 2010 and the ultimate winner will depend on how well the market receives the new F10 5-series and the upcoming BMW X1. Even the all new X3 and 6-series could come before the end of the year tilting favour towards BMW. In comparison, Mercedes Benz do not have any big launches coming up this year. BMW has just got a new India head and everyone is eagerly looking at him what new strategy he comes up with. Audi will launch their all new A8 this year as well. Their competitor to the X1, the Q3 is under consideration for India as well.

So who will eventually win in 2010? We predict that BMW will take over sales as they have a slew of launches in the second half of this year. The new 5-series has also got off to a good start beating the E-class in its first month. Audi are getting to the top and they may give Merc and BMW serious threat next year.

[ET]