Mitsubishi Outlander GT dearer by Rs 40,000 from September

Mitsubishi Motors will hike the price of its premium SUV, Outlander from September. When launched, the upgraded Bharat Stage-4 Outlander was available for Rs 19.95 lakhs Ex-Showroom which was Rs 70,000 less than the BS-3 Outlander. The ‘Introductory price’ of the Outlander will be hiked by 2% equating to Rs 40,000. Outlander’s sales have seen a boost as it touched an all time high of 150 units in July compared to a monthly average of just 35-40 for the BS-3 version. Mitsubishi is targeting 250 units in August.

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Hindustan Motors Executive Vice President and Business Head Vijay Kumar told

“We are going to increase the Outlander price, which was earlier an introductory one. It will be about two per cent and it will be from September 1.”

Mitsubishi has existed in India since 1998 starting with the Lancer and little else has been done by the Japanese firm since then. The 12 year old Lancer still continues to be sold while the Cedia and Pajero did not quite meet expectations. That could change as Mitsubishi have announced new plans to bring the legendary Evolution X as well as the Pajero Sport to India. The firm targets 100% increase in sales in 2010-11 compared to 2009-10.

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