More ‘Made in India’ components in future Jaguars and Land Rovers

Jaguar-Land Rover cars will feature more Indian made parts by leveraging the extensive supplier base of their parent Tata Motors. Previously, JLR was earlier owned by Ford which had setup a sourcing office in Chennai. The office was functioning all these years and it will now be shifted to Pune. “The journey of sourcing for JLR will be more accelerated (now) given the strong supplier base of Tata Motors in the country,” Tata Motors President (Passenger Car) Rajiv Dube told reporters. However, Dubey did not commit any targets nor the extent to which components would be sourced from India.

We can however recall that in February, Tata Motors CFO C Ramakrishnan had mentioned that JLR would increase sourcing components from low cost countries, including India from the existing 10% to 30%.

JLR opened its second showroom last week in Delhi. Its flagship showroom has been operational in Mumbai since 2009. Tata is targeting to have 7 dealerships by the next fiscal. “Hyderabad will soon follow, probably in next two months. After that Ludhiana is on the pipeline, and we are looking at Bangalore and Chennai. We may also choose one city between Cochin and Pune… All will come hopefully by next fiscal,” Dube said. Currently, JLR hopes to sell 250 units of its Jaguar and Land Rover models from its Mumbai outlet alone in FY 2009.

“In the last two months, Land Rover has done even better than some of the German brands in India,” Dube said. Dube pegged the current premium luxury car market at 1,500-2,000 units a year and said it is growing every year. “The market of Jaguar should expand when we will bring in the 3 litre diesel Jaguar later this year. Currently, we are selling the Jaguar with 5 litre engines here,” he said, adding that the company will introduce the new XJ in the country during July-September quarter this year.

Dube also said the prices of Tata Motors vehicles will be increased in April as engines are upgraded to meet Bharat Stage IV emission norms. He, however, did not give the quantum of the price rise.

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