Picture of the day – Nissan’s ingenious new ad campaign

Confused after looking at the above picture? Well that is Nissan’s way of saying the number of times it has beaten each of the manufacturers at the legendary Nurburgring racetrack in Germany.

Hit the jump to read the full story.

Nissan’s campaign also (attacking BMW, Audi and Porsche) includes a massive outdoor ad covering London’s Imax theatre with a headline “How to beat the Germans”. Nissan blatantly attacked Porsche’s sportscars using lines like “The Germans Came Off Wurst”. Nissan’s UK based campaign used the punch lines “Kaisers Chiefed” and “The Winner Hans Down” next to a piece of information claiming Nissan superiority at the Nurburgring.

All done, Nissan’s latest campaign seems to have annoyed Porsche quite a lot. The ad shown in the picture was put up at the Goodwood festival of Speed in the UK and Porsche’s UK arm apparently lodged a complaint against Nissan and later on even threatened legal action. What Nissan did was arrange Audi, BMW and Porsche’s logos on the door of a 370Z against which it stacked five bar marking, pointing out to the number of racing victories it has claimed in the ‘Ring against them. Porsche apparently claimed that their logo was being used without permission and breached copyright following which Nissan replaced the Porsche logo with their name although BMW and Audi logos remain to be used.

We wonder what the Germans feel about this.

[Guardian]