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Nissan India exploring a low cost compact car

Nissan India is actively exploring the opportunities in our  market to bring an all new small car. This new small car will sit below company’s premium hatch Micra.

Nissan-Roox

“There is a great opportunity in the small car market (of India) for Nissan. We are doing a feasibility study to assess the possible demand (of a car below the Micra),” said Kiminobu Tokuyama, managing director of Nissan Motor India  to The Telegraph. Nissan Micra debuted in India last year and was expected to emerge as a volume player. But Nissan Micra has been struggling in our market even though it’s diesel option is also available. As Micra has been a huge hit on overseas markets and  Nissan is exporting Micra from here, company is  not really concerned about this scenario.

The new small car is expected to price between Rs.2.5lakh and Rs.3.5 lakh. Naturally  Chevrolet Spark, Hyundai Santro, Maruti Suzuki Alto and yet to be launched Hyundai Eon  are expected to be it’s prime competitors.

Nissan India recently launched their entry level sedan Sunny in India. Sunny is expected to garner some quick numbers which it’s smaller sibling Micra failed to achieve.

Nissan India’s Chennai plant will act as  production base for this new car. We need to wait another two to three years to see a production ready prototype of this new sub-compact from Nissan family. So stay glued, we will update you with more news.

Note:- The above image is for representational purpose only.

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Discussion

2 Responses to “Nissan India exploring a low cost compact car”

  1. launching date and topedge price

    Posted by karthik | November 5, 2011, 8:53 pm

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