Nissan sales see a boost as Micra starts well

Nissan has achieved a sales record in July 2010 thanks to the Micra which has got off to a good start selling 928 units since its launch on July 14. It has received over 3,000 bookings as on date. While the numbers are nowhere near those set by rivals i10 and Swift although you must understand that Nissan has presence in just 20 cities while Maruti’s dealerships cover well over 1200 cities in India. Moreover, Nissan will produce 80,000 Micras in the first year of production which will be ramped up to 200,000 next year.

In addition, the Teana sold 27 units while the X-Trail managed 50 totaling 1,005 units in July 2010. To reach out to other areas, Nissan has opened 5 more dealerships currently taking the total to 20 across 13 states. New dealerships were opened in Vijayawada, Bhopal, Jaipur, Navi Mumbai and Bhubaneswar. The Micra will see the addition of a diesel variant by Diwali while a CVT is speculated to hit showrooms next year.

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Hit the jump for press release.

Nissan India registers 1005 nos total sales in July 2010

• Nissan Micra achieves sales of 928 units since delivery began on July 15, 2010

Chennai/Mumbai, August 2, 2010: Nissan Motor India Private Ltd (NMIPL) today announced that it has registered total sales of 1005 nos for the month of July 2010.

Out of the 1005 nos, the sales of the newly launched Nissan Micra were 928 units in July 2010. The Made-in-India new Nissan Micra built on the versatile V Platform was launched nationwide on July 14, 2010 and the start of sales commenced across the country from July 15, 2010 in a phased manner. Out of the remaining,Nissan Teana, the luxury sedan (CBU) clocked 27 nos and Nissan X-trail; the lifestyle SUV (CBU) registered sales of 50 units.

The Nissan Micra, which was opened for bookings prior to its launch, has till date received more than 3000 bookings, far exceeding the company’s expectations. The number of 928 units achieved for the Micra since the sales began on July 15, 2010 has been out of this progressively increasing order book.

Says Kiminobu Tokuyama -MD & CEO, NMIPL, “This is just the beginning. However, we are happy and delighted at the initial response the Nissan Micra has received from the Indian customers. We look forward to an exciting journey as more and more customers benefit from the ownership experience of our product and services.”

The market response to Nissan Micra has been very promising and encouraging and Nissan expects the number to increase in the coming months with the aggressive ramp-up of its dealer network. Nissan India presently has a network of 20 operational dealers across the country.

Nissan Micra is a smart, global hatchback simplifying urban mobility. The top variant of Nissan Micra boasts of category first features such as keyless entry, push-button engine start-stop system and electric foldable mirror. Another unique feature is the intelligent multi-display meter, which supplies drivers with real time fuel economy information, cruising range and outside temperature. In addition, the driver power windows are fitted with ‘one touch up/down’ feature along with a pinch guard.

The all-new Nissan Micra is powered by an all-new HR12 DOHC 12-valves 1.2-litre, 3-cylinder petrol engine. Power is rated at 56Kw (76ps) @ 6000 rpm, while torque output is 104Nm @ 4000 rpm. The Nissan Micra comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.2-litre engine to achieve economy and brisk acceleration. With a top speed of 160kmph, the Micra provides a class competitive fuel efficiency of 18.06 km/litre (tested and approved by ARAI). The Nissan Micra is also equipped with a class competitive boot space of 251 litres that can easily carry those extra bags of shopping during travel.

The Nissan Micra with its standard features of driver’s airbag, a trip computer, power steering, air-conditioning and body colored bumpers across all its variants is a complete package and good value for money for customers offering them an affordable means of mobility and comfort.

The Nissan Micra comes with a standard manufacturers’ warranty of 2 years/50,000kms (whichever is earlier). In order to understand customer needs and resolve their queries, Nissan has established ‘Nissan Care’ – A Customer Contact Centre. Customers can reach Nissan by dialing Toll-free No 1800-209-4080 or alternatively by writing an email to customercare.hai@email.nissan.in

As part of its after-sales commitment, in an effort to handhold the customers and provide them with round-the-clock assistance, Nissan is introducing a host of customer care and service schemes including Extended Warranty and Roadside Assistance for its products starting with the Micra.

Nissan Continues Expansion of its Dealer Network

• Opens 5 More Dealerships in Vijaywada, Bhopal, Jaipur, Navi Mumbai and Bhubaneswar.
• Total of 20 dealerships operational across the country

Chennai/Mumbai, August 2, 2010: Nissan Motor India Pvt Ltd (NMIPL) in an endeavour to achieve maximum customer outreach has been continuously ramping up its dealer network across the country. The company has opened five more dealerships in Vijayawada, Bhopal, Jaipur, Navi Mumbai and Bhubaneswar in line with its growth strategy and long-term commitment to offer its high quality service standards to guarantee consumer satisfaction.

With the opening of Lucky Nissan, Vijayawada; CI Nissan, Bhopal; Royal Nissan, Jaipur; Ananta Nissan, Bhubaneswar and Orion Nissan, Navi Mumbai, Nissan has 20 dealerships operational across the country. These dealerships also mark the automotive major’s ability to reach commercial coverage in more than 46%of the national territory. Currently, 13 states of the country have Nissan dealerships.

Says Mr. Kiminobu Tokuyama, MD & CEO, NMIPL, “We had a short-term objective of establishing 20 dealerships by July 2010 and we are happy to state that we have been well on track with our plans. Going forward, we hope to continue our endeavour to increase our footprint and to provide total customer satisfaction with high-quality service standards.”

In the process of establishing the Nissan Brand in India, NMIPL – in partnership with Hover Automotive India,its marketing, sales, after-sales service and dealer development arm – is rapidly preparing its dealer network structure to support the up-coming growth in the country. The company is aggressively expanding its dealership presence in key metros and cities and hopes to have a total of more than 30 dealers by end of this fiscal year.

Details of New Dealerships

Name
Location (Address)
Dealer principal
Facility spread in approximately (sq ft)

Lucky Nissan
6-88, Opp Tankasala
Kalyana Manadapam,
Enikepadu Vijayawada-521104
Mr. Sandeep Usman
54000 sq ft

CI Nissan
Jinsi, NH-12,
Jehangirabad,
Hoshangabad Road,Bhopal
Mr. Rakesh Malik
36000 sq ft

Royal Nissan
Plot No 1 & 2,
Durga Vihar,
Tonk Road , Jaipur
Mr. Pankaj Tiwari
32000 sq ft

Ananta Nissan
94 Pahal,
Cuttack Highway,
Bhubaneswar 752 101
Mr. Raj Subudhi
33000 sq ft

Orion Nissan
C- Queen Heritage,
Plot no 6,Sector 18,
Palm Beach Road
Sanpada , Navi Mumbai
Mr.Vikram Munshi
35000 sq ft

The new dealerships have a huge and spacious showroom facility with serviceable area to cater to customer’s need of quick and better service. Customer can see, touch, and feel the product in a comfortable ambience. The sales consultant and service team of all the dealerships in Vijayawada, Bhopal, Jaipur, Bhubaneswarand Navi Mumbai are trained personally by Hover and Nissan to ensure a high level of customer satisfaction.

The line of vehicle offered by NMIPL is Nissan Teana, Nissan X-Trail and Nissan 370Z. The recently launched Nissan first locally made global hatchback –New Nissan Micra will soon be displayed across these showrooms and customers can take a closer look at the car and make their bookings