Nissan starts marketing Micra, in a subtle way

Nissan better step up their marketing efforts. The Micra site which we showed earlier is now off-air.

Nissan marketed its famed 370Z after its launch by taking it on an India grand Tour (called Grand Tour De 370Z) and displayed it at malls across the country to spread some brand awareness. You can check out the pictures from the Grand Tour de 370Z’s Chennai leg here. Following the footsteps of the Z, Nissan has begun marketing its Micra across malls in the country.

The company terms its initiative as “exposure marketing” to build brand awareness and seek insights from prospective buyers on its product.” As a part of this marketing plan, Nissan will erect special pavilions  in areas that receive thousands of visitors in different cities across the country.The pavilions have interactive LCD display kiosks and shoppers at the mall are encouraged to use these and get a view of the Micra.

“As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers,” said Kiminobu Tokuyama, the company managing director. The pre-launch marketing activity started in Pune and Bangalore on May 5 will continue till December 2010. Well, honestly speaking we expected better marketing strategies from Nissan. Moreover, they still have not put up any information on their Indian homepage. They better pull up their socks and start working as the Germans (read VW) have spent a massive amount on marketing their Polo and have reaped benefits – 7000 bookings so far. Learn from VW. Alright if not to the scale that VW did, to some extent. Will Nissan respond? Time will tell.