Skoda achieves record sales in 2009

Skoda is considered a luxury brand in India although it is actually a value for money brand of the VW family. I must however agree that its models are good value for money even in India. During the difficult times last year, Skoda managed to thrive well than the more expensive brands.

Skoda managed to sell 684,226 cars in 2009 at a growth of 1.4% over 2008 thereby setting its sales record. The story is exactly the same at Hyundai’s camp as well. Skoda did extremely well in its biggest market – Western Europe. In Germany, Skoda sold over 190,000 cars in Germany, up 57.3% year-on-year. China however saw Škoda’s biggest jump with over 122,000 cars registered – an increase of 107%.

The Octavia (Laura to us) was Skoda’s top seller selling 270,000 while the Fabia managed 260,000. The super ‘Superb’ recorded sales of 45,000. The Skoda roomster fared well too selling 47,000 units. The star was however, the Yeti which opened up to good response. It was a trendy vehicle and despite being sold from September 2009, managed 11,000 units in the 4 months last year.

With Skoda moving into the mass market segment by reducing the price of its Fabia to under 4 lakhs, the volumes could only increase. Stay tuned for more on Skoda.

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