The Czech auto major Skoda refreshed their brand identity quietly. Unlike the last change happened in March 2011, this time the changes are very minimal. All elements are same as that of the current logo but Skoda has changed the color schemes. The winged arrow is more bold now and the exterior ring has a bold black ring. Also you can notice the small changes in the arrow wings.
Skoda will use this logo for printed communications and for internet usage. As changes are very minor in the latest logo, Skoda cars will use the logo which was unveiled in March-2011. In home country Skoda has already started using the modified logo since 15-July-2011.
Company’s internal communication magazine Škoda Mobil said “stronger visual impression” and “usability on dark background” are the reasons behind the latest changes.
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