Maruti Suzuki’s desperation to retain market share shows in every action they take. It all started with an alarming sign of things to come – Maruti’s market share for the first time dipped below 50% thanks to several launches from rival automakers in the form of the Figo, Beat and Polo. To consolidate its share, Maruti launched the Alto K10 followed by A-star automatic, five CNG cars and their latest launch is the SX4 Royale. The SX4 never really took off thanks to its petrol engine which was low on fuel economy. Maruti never really tried to launch the SX4 diesel and their only attempt was a facelifted SX4 with automatic transmission and a Variable valve timing which also failed to allure customers. Maruti’s latest attempt is the SX4 Royale. Can it do the trick for Maruti?
Maruti Suzuki launches A-star Automatic at Rs 4.34 lakhs Ex-Delhi Aug 2010
Maruti Suzuki launches CNG versions of Alto, Eeco, Estilo, WagonR and SX4 Aug 2010
Maruti Suzuki launches Alto K10; Details, specifications and press release Aug 2010
Maruti Suzuki SX4 Automatic Oct 2009
Hit the jump to read more on the SX4 Royale.
