Prices for the 2010 BMW F10 5–series have been announced for the UK and German markets more than 4 months before its launch. This shows the importance of the UK market where BMW 5-series is the segment leader. The most important reason though, is the fact that the new Mercedes E-class has met with good response and announcing prices so soon would make them wait a bit longer for the 5. So is this decision right? Only time will tell.
