Posts Tagged ‘michael boneham’

Figo bookings cross 24,000; Second shift commences

Since its launch in March, the Ford Figo has set the sales charts on fire. Ford has so far sold 17,000 units and still has a backlog of 7,000 units (That’s 24,000 bookings in all). Ford will also recruit 1,000 additional shop floor workmen for the second shift. Unable to satisfy demand for the Figo, [...]

Ford sells 16,000 Figos in 14 weeks; Begins exports to South Africa

Ford’s power seller, the Figo has found 16,000 households in just 14 weeks after launch. The company has witnessed unprecedented rise in sales of its first model aimed at the core of the Indian automobile industry. While that figure is impressive enough, a backlog of 21,000 bookings makes it a strong achievement. After being in [...]

Ford Figo launched with a killer price tag

Ford today launched its much awaited Figo with killer price tag. The Figo is now the industry benchmark in terms or price, features and space. When the Beat redefined the pricing game 2 months ago, little did they worry about their competitors. Now the Figo is bang behind the Beat. Being one full size bigger [...]

Ford Figo launch on March 9 at New Delhi

Ford will launch its much awaited Ford Figo officially on March 9 in Delhi. Ford has sent out media invites indicating the date of launch. Michael Boneham, president and MD of Ford India, and Joe Hinrichs, group VP, Ford Motor company would be gracing the occasion at Hotel Taj Palace in New Delhi. Although we [...]