Posts Tagged ‘Nissan India’

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Nissan adds second shift to cater to demand for Micra

August 25th, 2010

Nissan Motor India today announced that it has doubled the production of its compact car Micra to 500 units per day by adding a second shift at its plant. The Micra currently holds a backlog of over 2,500 units and waiting period reportedly stretches to two months depending on the variant. The Micra initially had an order of 3,500 units of which 928 were sold in July. Nissan will also start exporting Micras to Europe next month onwards followed by other countries. Until last week, a single shift at their Oragadam facility could make 255 units per day.

Nissan will produce 80,000 Micras in the first year of production out of which only 20% is allocated to the Indian market although that figure could see a rise based on local demand.

Nissan sales see a boost as Micra starts well Aug 2010

Nissan Micra launched in India; Starts at Rs 3.98 lakh Ex-India Jul 2010

3 door Nissan Micra March Jul 2010

Nissan Micra India Features Commercial Jul 2010

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Nissan Micra steals the show in Japan

July 29th, 2010

The Nissan Micra, launched in India recently has met with immense success in its home market, Japan. Nissan managed to register over 10,000 bookings within two weeks of the vehicle’s launch. Nissan only expected 4,000 orders every month but as it turns out, the orders are two and a half times as many. Interestingly, silver seems to be the most preferred colour as are black interiors.

The Japanese spec Micra comes with the same HR 12DE 3-cylinder engine as the Indian model and features Start-Stop technology, with ABS, EBD, SRS airbags and SRS side airbags, load limiter with pretensioners for the seatbelts, linked front wipers, dawn sensors and multi-reflector halogen headlights with manual control. As a result of the CVT and Stop-Start, the new Micra achieves a segment leading 26km/l in Japan.

Spectacular new Nissan Micra website now live Jul 2010

Nissan Micra launched in India; Starts at Rs 3.98 lakh Ex-India Jul 2010

Wheelosphere gets up and close with Nissan’s Exposure marketing in Chennai May 2010

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Spectacular new Nissan Micra website now live

July 22nd, 2010

When Nissan launched the Micra on the 14th, we immediately logged on to http://nissanmicra.co.in/ to check for updates but turned back disappointed as the site was entirely down. Little did we know that Nissan were working behind the screens to put up a spectacular looking site on their new car. The new site is well laid out and provides all possible information to prospective owners on the new Micra. Nissan are also putting together a game on the Micra. Stay tuned!

PS – @ Nissan – We request you to launch the Micra in neon green as it is just irresistible.

Click here to read all about the Micra’s launch, specifications and price.

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Stylish new Murano diesel is what India needs

July 18th, 2010

Nissan has satisfied all those in the US of A with the Murano but something more was needed to satisfy the Europeans. So Nissan slotted their brilliant dci diesel under the hood of the Murano and left the rest to the Europeans. Well, the have satisfied diesel crazy Europe but the Murano is yet to quench the thirst for crossovers in India. We did report back in March on the diesel Murano but the subsequent facelift that it has received now makes it so much more appealing. The styling is the best part of this car and is sure to appeal to Indians who want their vehicles to stand out.

So Nissan have got the styling on target and so have they with respect to the engine and interiors. The engine is a 2.5L 4 cylinder producing 190bhp and its a diesel , meaning it will be perfect for diesel-crazy India. You also get a 6-speed automatic transmission Adaptive Shift Control. The large SUV even manages to return an average of 12km/l on the combined cycle while emitting 210g/km CO2. Aiding the Murano achieve these figures is the new electric power regeneration system. So everything seems to be right, from the styling to the engine to the transmission. Now, the final and the most crucial part has to be taken care by Nissan – Price. In UK, the diesel Murano retails for Rs 26 lakhs meaning a CKD operation will keep the price down to Rs 35 lakhs at the maximum. We feel that the Murano is destined for success in India if the pricing hits the sweet spot.

Hit the jump for more pictures and press release.

» Read more: Stylish new Murano diesel is what India needs

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Ranbir Kapoor is Nissan’s brand ambassador

June 8th, 2010

With the launch of the Micra just around the corner, Nissan is gearing up with an extensive advertisement campaign including the print, banners, television commercials and radio. To help spread the Nissan brand name to the Indian population, Nissan has roped in Bollywood dude Ranbir Kapoor to endorse the brand and its services for a period of three years. We would also like to mention that Nissan had earlier roped in Narain Karthikeyan to launch their acclaimed 370Z and also presented him their flagship GT-R. Ranbir Kapoor will primarily endorse the Micra which will be launched on July 14. Can Ranbir do what Shah Rukh Khan did to Hyundai’s Santro? We have to wait for some more time to get the answer. Nissan say that the response to the Micra has been very encouraging with their showrooms experiencing increased foot falls.

“With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that Ranbir would act as a perfect catalyst to communicate our brand attributes and also enthrall the Indian customers bringing them alive through his persona and charm”, said Mr. Tokuyama, MD & CEO Nissan Motor India private Limited. At the same time, the tentative prices of the Micra seems to have hit the media. Hit the jump for prices and Wheelosphere’s comprehensive coverage of the Micra.

» Read more: Ranbir Kapoor is Nissan’s brand ambassador

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Nissan To Bring A New Sedan On Micra Platform In India

May 25th, 2010

Nissan L02B Affordable Sedan

Nissan made a late entry to lucrative Indian market in big way, today Nissan India opened the booking of their first  locally made Nissan Micra in India. But being a late entrant, Nissan has to chalk out aggressive product launches schedule to stay floated in our market. In an effort to make its product line up stronger, Nissan India will  be launching an all new Sedan which derived from  Micra, V-Platform. This all new sedan has been christened as Affordable Sedan (L02B) in development phase.

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Nissan Micra production underway; Bookings open today & top model at Rs 5.25 lakhs

May 25th, 2010

Mr. Kiminobu Tokuyama - MD & CEO, Nissan Motor India, Mr. Hiroshi Nagaoka - Senior VP & Director (Nissan Operations), Mr. Kou Kimura - Senior VP, Renault Nissan Automotive India, Mr. Akira Sakurai - MD, Renault Nissan Automotive India and Mr. Toshiyuki Shiga - Global Chief Operating Officer, Nissan Motor Company

 

Production of Nissan’s much awaited Micra is underway at the Renault-Nissan Alliance’s plant at Oragadam. The cars have already been sent to showrooms across India and bookings open today. That said, there is a huge confusion among buyers as to the price and trim. We have the same doubts as well but we called up Sherif Nissan and here are the details we collected.

The Micra will be priced between 3.9-5.25 lakhs in Chennai. We think that there are five variants including a sports variant. The base model will still have a tachometer, body coloured bumpers, black interiors, distance to empty and quite some more. It is the same as the competition except for the tachometer, which is standard across the range. The base model will retail for around Rs 3.9 lakhs, Ex-Chennai. What will be the talk of the town however is the top end XV variant that will have all gizmos never heard of in a car of this segment. Feature list as expected is long and Nissan throws in a lot of kit for the price you pay. Rs 5.25 lakhs fetches you power mirrors, Automatic Climate Control, Integrated FM Radio and Stereo, Start-Stop button, Intelligent-key (if you have the key in your pocket, you can open it and drive away), dual tone interiors, twin glove boxes, ABS, airbags, rear spoiler, rear washer wiper, on-board computer readout and quite a lot more. Nissan has clearly taken the lead when it comes to features and an on-road price of Rs 5.75 lakhs for this model makes it equally mouthwatering to ignore.

Ii you are interested, you can walk into any Nissan showroom and book your Micra for Rs 50,000. Pay the rest when taking delivery. From June, you can see extensive marketing on the Micra from Newspapers to Radio to TV ads. Watch out for them. If you thought that the dealer network was too small, you better think again as Nissan will expand to over 80 dealers by 2012, a herculean task as they currently have only 10. That shows their commitment. More details will follow once the car is officially launched in a couple of month’s time. We will keep you posted. Hit the jump for our extensive coverage on the Nissan Micra and Press Release.

 Nissan Micra Spied at Factory

Nissan Micra launch at the Geneva Motor Show

Nissan Micra Sedan Rendering

Nissan Micra Coupe Cabriolet Rendering

Nissan India’s Oragadam Plant Unveiled + Pics of Micra from Plant

Autocar’s Testdrive of Micra in Thailand + Exclusive images from Geneva Motor Show 2010

Nissan Micra Website now Live

Nissan Micra receives the Most Environmentally friendly car of the year in Thailand

Nissan Micra easily does 180km/h

Nissan Micra to sport unbeatable price abroad. What about India?

Nissan Micra Bolero variant brochure

  » Read more: Nissan Micra production underway; Bookings open today & top model at Rs 5.25 lakhs

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Narain gets a GT-R, courtesy Nissan Motor India; Sadly GT-R not on sale to public

April 18th, 2010

Nissan’s brand ambassador Narain Karthikeyan has got himself the best driving machine out there – a GT-R R35. Mr  Kiminobu Tokuyama, CEO & Managing Director of Nissan Motor India Private Ltd, handed over the key of Nissan GT-R to ‘Padmashri’ Narain Karthikeyan on Thursday (15th Apr 2010). An exclusive event was held at the Madras Motor Sports Club track at Irungattukottai, near Chennai.

Narain Karthikeyan has secured the drive of his lifetime with the GT-R. Narain is an enthusiast and he showed the GT-R how it feels to handle an Indian racetrack. We believe that the GT-R would have easily set the lap record had he driven it at the limit but nevertheless he did provide a demonstration of the GT-Rs abilities by putting in some hot laps.

» Read more: Narain gets a GT-R, courtesy Nissan Motor India; Sadly GT-R not on sale to public

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Nissan Micra – new details about engine and transmission emerge; teaser video released

February 17th, 2010

We were only speaking about the debut of its ‘Global compact car’ at the Geneva Motor Show and immediately we have some in-depth details about the engine and transmission of the small car. Additionally, Nissan says that this small car will replace the Micra meaning that a new name is in the offing. The older versions of the car were called March in Japan and South-East Asia while it was called as Micra in Europe. We are guessing what the new model could be called.

» Read more: Nissan Micra – new details about engine and transmission emerge; teaser video released

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Long awaited Nissan Micra will be unveiled at the Geneva Motor Show

February 16th, 2010

By the end of this year or probably in a couple of years, Indians will be confused to choose from the vast array of hatchbacks on sale. With enough hatchbacks already on sale, they were recently joined by the Beat which will be followed by the Figo, Polo, new WagonR, Micra, Etios, all new Swift, Honda’s 2CV and possibly Ford’s European Fiesta hatchback. We think each of these cars hold their own special charm and appeal and Nissan will  launch their much awaited Micra at the Geneva Motor Show. Built presently at Nissan facilities in Thailand, China and India, the new Micra is expected to set standards for superminis.

» Read more: Long awaited Nissan Micra will be unveiled at the Geneva Motor Show

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