Tata Nano Launch On March-3

Tata Nano, the ‘BIG’ car from Tata motors may face Indian roads on 3rd March.The launch ceremony is planned on Tata group founder Jamsetji Tata’s birthday.But there is nothing much to excite about,the common public may have to wait for months together to gain the possession of this little wonder.Tata motors planning gift Tata Nano to some of the high profile in India.

Tata officials claims an impressive mileage for Nano,the reported mileage is somewhere near 20Km/ltr.The location of launch is not yet finalized, this may happen either Pantnagar,Uttarakhand where Nano is being manufactrued or Ahmedabad,Tata Nano’s new home.

The standard version of Nano will cost 1lakh ex-showroom and there are two more variants which will cost Rs.1.24lakh and Rs.1.34lakh respectively.Tata Nano booking will start by end of this month both through selected branches of State Bank Of India(SBI) and Tata motors dealers.The booking amount is believed to be Rs.70,000.

Again come to launch,if you see the list of persons who expected to get first lot of Tata Nanoes are Prime Minister,President of India,President of Ruling Party,President of Opposition Party,Master Blaster,Sania Mirza and so on.br /br /Tata motors believes Nano will be getting marketing hype through this action.We don’t agree fully to this point.We believe these Nanoes will takenbsp; its last breath at a VIP garage.

Tata could have chosen any NGO for this purpose.Also Tata Nano gained attraction from all corners around the world.So does it require a special marketing excersice for this tiny queen on road?.

[Source:-Business Standard]